Boostr, the only pipeline-to-profits advertising management platform for the media industry announced the launch of Proposal-IQ, a groundbreaking new product designed to help media sales organizations improve the quality of RFP responses while simultaneously building proposals faster. By suggesting the optimal media mix and media plan for each client's objectives and tying into the media seller's real-time inventory, Proposal-IQ drives larger deal sizes, increases in average products sold per order, and higher sell-through--helping media sales organizations grow their revenue. Media companies typically send out dozens of proposals each week and have less than 48 hours to respond to RFPs, creating an enormous burden on media sales teams who need to obtain pricing approvals, conduct inventory checks and complete multiple reviews as part of a highly manual process. Time constraints and repetitiveness often lead salespeople and planners to pitch the same products repeatedly, and their choices are often based more on familiarity than on performance data. Unfortunately, only 37% of proposals contain multiple products yet the top quartile of highest growing publishers are selling multiple products on 48% of proposals.

Cybersecurity giant F-Secure has warned that AI-based recommendation systems are easy to manipulate. Recommendations often come under increased scrutiny around major elections due to concerns that bias could, in extreme cases, lead to electoral manipulation. However, the recommendations that are delivered to people day-to-day matter just as much, if not more. "As we rely more and more on AI in the future, we need to understand what we need to do to protect it from potential abuse. Having AI and machine learning power more and more of the services we depend on requires us to understand its security strengths and weaknesses, in addition to the benefits we can obtain, so that we can trust the results. Secure AI is the foundation of trustworthy AI." Sophisticated disinformation efforts – such as those organised by Russia's infamous "troll farms" – have spread dangerous lies around COVID-19 vaccines, immigration, and high-profile figures.